Using Ethereum’s Sandbox game, Gucci plans to create excellent metaverse experiences

In addition, the company plans to sell virtual items for players to wear in the game.

Gucci is taking its commitment to the metaverse to the next level .
It was announced on Wednesday that the designer clothing brand had purchased an undisclosed amount of virtual land through the decentralized blockchain game The Sandbox. On its ” Gucci Vault” platform, which lists items such as Gucci-themed NFTs and vintage bags, Gucci will create themed experiences on The Sandbox.

Apart from creating a fashion-focused metaverse, Gucci will also release fashion items that Sandbox players can purchase and wear in the game’s virtual reality.

“Virtual fashion is just as important to a new generation of players as real fashion,” Sebastien Borget, COO and co-founder of The Sandbox, said in a statement.

Gucci has licensed items for virtual wear before. Previously, it partnered with two Roblox developers to release an official clothing collection in December 2020. The designer also created a virtual space on Roblox entitled “Gucci Garden Experience.” Notably, some of the Roblox items ended up being scalped and resold, with prices comparable to those of actual Gucci bags.

The Sandbox, however, is a crypto-focused platform, unlike Roblox. The SAND token is used to purchase virtual land and items, and the game itself is based on the Ethereum network. As a result, The Sandbox also has a reputation for snatching up virtual real estate near celebrities’ virtual lands for hundreds of thousands of dollars.

As the first luxury brand to launch a NFT (a type of token for proving ownership of digital items) in crypto, Gucci has continued to invest in decentralized platforms and assets, and it shows no signs of slowing down as it expands into Web3 technology.